Thursday, April 2, 2020

Happy 25th Birthday, Black Rabbit Red!

23rd Avenue Bottle Shop

All day

All ages welcome | 21+ to drink

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Passporters: Special Black Rabbit Red Birthday Stamp with purchase of a Black Rabbit item!

About Happy 25th Birthday, Black Rabbit Red!

Happy 25th Birthday, Black Rabbit Red!

We're toasting one of our most popular Edgefield Winery vintages--Black Rabbit Red, "born" 25 years ago.


To-go bottles of Black Rabbit Red $20

Black Rabbit Red

It all began with an abandoned poor farm, a black rabbit and big ideas. After leaping the hurdles that come with acquiring acres of land and a newly anointed historic site (formerly a poor farm), McMenamins opened the Edgefield Winery in 1990 and crafted our very first wines there, a white and a white Riesling. Soon, others followed.

By 1994 we were making more styles, and when it came time to name what would become our signature Black Rabbit Red, the inspiration was obvious: back in the early days a group of McMenamins folk stood in the midst of the madness, trying to envision the property's future. Talk stopped as they spotted a black rabbit, which hopped by and disappeared into its hole. That rabbit became legendary, inspiring not just wine and art, but an attitude - that of exploration, a "down the rabbit hole" way of experiencing what McMenamins has to offer.

Today we celebrate Black Rabbit Red and the history it represents. Salud!